Understanding Intellectual Property

Understanding Intellectual Property STA is pleased to partner with IP Australia for an exclusive member only webinar.  Wednesday 8 December 12:30 – 1:30pm AEDT STA members are invited to deepen your knowledge of intellectual property. Presented by staff from IP Australia, the webinar will be a practical guide to understanding IP rights and how to secure them. You’re invited to shape the content of this session by choosing the topics you want the presenters to cover in detail. Please forward this invitation to interested members of your organisation .  On the event registration page indicate which topics will provide you the most value. Introduction to Intellectual Property  Build understanding of IP and how it might be applied within your business plan, marketing and contracts. Understanding trade marks, brand and designs The relationship between your brand and trade mark protection. Your brand is your identity; it’s how your customers know who you are. This could be your business name, logo or a catchy slogan. Introduction to patents A patent is a legally enforceable right for a device, substance, method or process. For your application to be successful, your invention must be new, useful and inventive or innovative. Introduction to Intellectual property and taking your IP global If you’re considering entering foreign markets, it’s important to take time to consider protections in those new markets and ensure you have protections in Australia. Please note – A minimum number of attendees is required for this session to go ahead. Register now If you have any questions please contact STA Events & Membership Manager lucy.guest@sta.org.au